Ho Chi Minh City will host the largest edition of the International Travel Expo (ITE HCMC) since the event launched in 2005, running August 27–29 at the Saigon Exhibition and Convention Center under the theme “Vibrant Connections – Global Destinations.” The milestone 20th edition is expected to draw more than 520 exhibitors, 260 international buyers from over 40 countries, and roughly 30,000 visitors, reinforcing the city’s position as a regional hub for tourism trade and MICE business.
Key Facts At A Glance
- 20th edition of ITE HCMC, running August 27–29, 2026
- Venue: Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City
- Theme: “Vibrant Connections – Global Destinations”
- More than 520 exhibitors and brands, representing over 34 Vietnamese provinces and cities
- 260 international buyers from more than 40 countries and territories
- Over 21,000 pre-scheduled B2B business appointments
- Approximately 30,000 visitors, 600 international delegates and 60 international media representatives expected
- Organized under the Ministry of Culture, Sports and Tourism and the Ho Chi Minh City People’s Committee, with the Vietnam National Authority of Tourism and Ho Chi Minh City Department of Tourism
The Ho Chi Minh City International Travel Expo will stage its biggest edition to date this August, marking two decades since the fair’s founding in 2005. Organizers expect the show to host more than 520 exhibitors and brands, up from prior years, alongside 260 international buyers drawn from over 40 countries and territories. The Hosted Buyers Programme, described by organizers as the only initiative of its kind in Vietnam, will bring in delegations from companies including Tui Group, Dertour, Flight Centre Travel Group, American Express Global Business Travel, Trip.com Group and Luxury Escapes.
Scale And Format
The expo is projected to generate more than 21,000 pre-scheduled B2B appointments over its business days, with organizers forecasting roughly 30,000 total visitors, 600 international delegates and 60 international media representatives across the three-day run. From the afternoon of August 27, the fair opens to the public with destination showcases, cultural performances and consumer travel offers.
Regional Cooperation And Industry Forums
Beyond exhibitor booths, the 2026 program includes three tourism ministers’ meetings held under the CLV (Cambodia-Laos-Vietnam), ACMECS (Ayeyawady-Chao Phraya-Mekong Economic Cooperation Strategy) and CLMV (Cambodia-Laos-Myanmar-Vietnam) frameworks, positioning the expo as a platform for intergovernmental tourism coordination as well as commercial dealmaking. Industry forums running alongside the trade floor will address artificial intelligence, MICE tourism, medical tourism, destination branding and travel technology, with participation from UN Tourism, PATA, the Global Sustainable Tourism Council, Google, Mastercard and EuroCham.
Ho Chi Minh City Department of Tourism director Pham Huy Binh said the 20th edition reflects the fair’s growth in scale, quality and international standing, and highlighted the role of public-private partnerships in advancing the city’s tourism development.